https://ellygarcia.squarespace.com/work daily 1.0 2020-05-20 https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bf88f76032be49110fe3446/1543016348252/polaris-interviews Work Quotes from some of my interviewees. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfb3e1021c67c5581fc2f13/1543192142206/Screen+Shot+2018-11-25+at+7.27.17+PM.png Work Mood-board https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bf89d69352f534626c2b92a/1543019888086/Screen+Shot+2018-11-23+at+6.37.11+PM.png Work Some of the highlights from my survey which had ~75 participants. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bf8a60c4d7a9c8adb1d345d/1543022100588/Screen+Shot+2018-11-23+at+8.11.52+PM.png Work Site-map of the early stages of Polaris aka North Star. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfb3476352f534626ddfba6/1543189627766/hifidelity.jpg Work High-fidelity screens post-testing https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bf8a5b64d7a9c8adb1d3028/1543022037115/Screen+Shot+2018-11-23+at+8.11.07+PM.png Work Sketches of the early flow. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfb368f6d2a73887b91864f/1543190168755/userjourney.jpg Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bf8932f70a6ad835e583b81/1543017303523/empathy+map Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bf89d2d758d46cefdc72fca/1543019855247/Screen+Shot+2018-10-29+at+4.29.19+PM.png Work Style tile for Polaris https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfb22c28985839163c40d72/1543185099356/userjourney.jpg Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bf87a0821c67c5581de27c0/1543011003795/floating-skewed-clay-devices.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfb372cc2241bd501177353/1543190321903/affinity-diagram.jpg Work Affinity diagram post-survey for interview direction. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfb364caa4a997b55f1ede7/1543190101821/userpersona.jpg Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bf8a5774d7a9c8adb1d2d38/1543021982387/Screen+Shot+2018-11-23+at+8.10.56+PM.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bf89ac7352f534626c297d5/1543019215206/Screen+Shot+2018-11-23+at+7.26.19+PM.png Work Competitors and inspiration https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfb3139aa4a997b55f1aa3f/1543188802872/midfidelity.jpg Work Some of the mid-fidelity screens that were tested https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77c6bdf476076330b2ed45/1584908042027/Walgreens+Mission++Copy+5.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77fb1b17689320401b2a8b/1584921506279/wg-cover.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77daf71768932040152435/1584913167617/Screen%2BShot%2B2020-03-22%2Bat%2B11.15.29%2BAM.jpg Work Creating the customer journey https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77d63982f4153fcca31ee5/1584911961260/Walgreens+Mission++Copy+9.png Work MOSCOW method to help determine the scope of the native app solution for the in-store kiosk and mobile https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77d6f7f476076330b622c2/1584912181650/Walgreens+Mission++Copy+11.png Work Some of the challenges that I identified with their current end-cap display https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77d77c34a6bb7701a7517b/1584912296327/Walgreens+Mission++Copy+12.png Work From left to right: Configuration A, B, and C https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77c86296c2552a3b8221a8/1584908576852/Walgreens+Mission++Copy+8.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e78e82e7d8a4d409ceed5b7/1584982075071/Walgreens%2BMission%2B%2BCopy%2B10.jpg Work Customer journey - This solution ecosystem consists of the multiple touch-points, each one operating in conjunction with the other to deliver a seamless experience. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77ec8fb0412f11a91f1eb8/1584917670260/Walgreens+Mission++Copy+14.png Work A few screens from the mid-fidelity wireframe https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77c73dc54f956f566f0c25/1584908157216/Walgreens+Mission++Copy+7.png Work Some of the responses from the survey we deployed using Survey Monkey. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e79026c5ff4b148557b9e9b/1584988844206/wg-final.png Work The team’s additional finishing touches on the app noting changes in typography, addition of a menu bar, and refinement of AR-experience. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77c59064f35a2e2884204f/1584907689089/Walgreens+Mission++Copy+2.png Work The four main challenges identified https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77c1e656e8367abbb5c681/1584906783538/Walgreens+Mission.png Work Walgreens / Boots Alliance https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77ecbe4919f8518be7b33e/1584917745805/Walgreens+Mission++Copy+15.png Work My initial happy path flow for the virtual optical experience https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77c66e17689320401100fc/1584907930597/Walgreens+Mission++Copy+3.png Work A view of some of the many ideas we identified https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77d8fe176893204014cf45/1584912794964/Screen+Shot+2020-03-22+at+11.15.52+AM.png Work Sketching low-fidelity wireframes for the native-app proposal https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e77c5e155c6b75f30857203/1584907871236/Walgreens+Mission++Copy+4.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c09d0de8a922d130847b6a3/1544147211882/ Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c09e6d14d7a9cf4d34aac44/1544152796881/Go_Banner_Thumbnail-sketches.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c09e2354d7a9cf4d34a7189/1544151621604/mingle-wireframe.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c09e77bb8a0451eb917f0df/1544152959926/Post_App_Icon_Blue.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c09e6b9758d46b0f2624f98/1544152899278/gauge-snap.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c09e5360ebbe8f4f285fdd2/1544152727479/mingle.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c09e9cc898583c6c9f098b5/1544153683131/SnapGo_Postcard_Back.jpg Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c08235f03ce6418f6da58f5/1544037233059/Style-Guide-Comfy-Wesbtie.png Work Style guide with our brand fonts and colors https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c0823a4aa4a9912c9b8a666/1544037328096/Comfy-midfi-hifi.png Work Some mid-fidelity / high-fidelity mockups of the ‘Customers page’ and ‘Case Study’ page https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c08277f40ec9ad6c6db28cd/1544038290186/comfy-website-mockup.jpg Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c08237d898583436faa3e0b/1544037272613/comfy-hifi-mockups-web.png Work Designing in a modular fashion allowed us to reuse certain grids and repurpose them on different parts of the website. Sometimes I would also design specific widgets and see how they worked with the rest of the already existing page (wireframe 2). https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c0997c1352f530caf097112/1544132564174/Screen+Shot+2018-12-06+at+4.34.53+PM.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c09931b1ae6cf2e9d6ce416/1544131363562/ Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c098fc71ae6cf2e9d6ca80b/1544130525170/Image+uploaded+from+iOS+%284%29.jpg Work Example of our launch day table with all the assets. I had created a suite of several things for our support team and their launch day efforts including posters, post-cards, stickers, and coasters. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c098dc5cd83661026f0703b/1544129997379/ Work Motifs I created for the brand based on our core features https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c0997aacd83661026f12dfe/1544132528963/ Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c0997d81ae6cf2e9d6d43b8/1544132573689/Screen+Shot+2018-12-06+at+4.35.57+PM.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c09973e1ae6cf2e9d6d38a4/1544132421444/ Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c098d370e2e72098436fdb5/1544129860116/brandguidelines-systems.jpg Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c099ac2352f530caf09a0ef/1544133345391/Screen+Shot+2018-12-06+at+4.53.03+PM.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c0998d96d2a7333e337d112/1544132835955/Screen+Shot+2018-12-06+at+4.46.19+PM.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c098d76aa4a998ae91357f1/1544129933334/comfy-stationary-mockup.jpg Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c098eb70e2e720984371982/1544130296688/Screen+Shot+2018-12-06+at+4.02.38+PM.png Work Cheeky phrases based on our “warm” and “cool” function https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c0997de40ec9a8638baa1f3/1544132583647/Screen+Shot+2018-12-06+at+4.35.36+PM.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c098f0770a6ad600c296c38/1544130321470/Screen+Shot+2018-12-06+at+4.02.17+PM.png Work A peel of sticker with information on how to download the app - useful for launch days and 1st touch with our end users. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c098d502b6a28ce734b01f7/1544129885054/brandguidelines-systems-2.jpg Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c098deb8985833c2ec937ee/1544130032971/comfy-sticker-phone-outline.png Work Comfy “Clippy” - End-user sticker https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c09938eb8a0459b1186bcae/1544131474232/2.1+copy.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c09932321c67c4be2848371/1544131430913/ Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5ec4751e719b9d10deeccdf3/1589939864146/rcl-booking-conflicts.jpg Work The final version of what the times look like when they load with conflicts - they are bucketed out into two categories to help people book easier and faster. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5ec470aba6a0e22ce78758ac/1589934813120/Preview+%281600x1200%29+Landing.jpg Work The product detail page functions with an expandable booking bar that creates a dynamic and clear experience. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5ec477cf8bc4d36052c203c0/1589934055558/rcl-conflicts.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5ec474b961615728215ab241/1589938559848/mobile-exports.png Work Responsive mobile flows were created for each key product. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5ec470ce719b9d10deec1877/1589934994932/Preview+%281600x1200%29+Booked.jpg Work The final screen with all the selections made. We eventually did change the design of these pills slightly to adhere to accessibility guidelines (outlines instead of the pale blue-grey fills, as well as darker blues for increased contrast). https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e712b0b5fee4e20d593827a/1584475510048/pmc-cover-photo.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5ec46d391ccb7d20b95655a2/1589934757545/Preview+%281600x1200%29+Landing+Copy.jpg Work The original wireframe, and (in the middle) one of the earlier concepts I created which introduced the idea of bringing the product headline outside of the hero image for better readability and contrast. This idea eventually helped inform the final design with the booking bar. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5ec470e20c3beb4e62d609c6/1589935081137/Preview+%281600x1200%29+Confirmation.jpg Work The confirmation page affirming that you have completed your reservation or added a product to your cart. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5ec43e71cb6d985f12d1f46d/1589938641624/rc-hp-3.gif Work See it in action! The end to end happy path flow for a shore excursion product. This was one of our core flows since it's the most common product we sell. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5ec494491ad36e6c949ca209/1589942112227/onboard-tester-collage.png Work BONUS ROUND: Scenes from my experience as an on-board tester on the Symphony of the Seas, December of 2019. During this week onboard I was able to chat with crew members and passengers and interview them about their experience with our app and major pain points in their cruising experience. It was incredibly rewarding and to talk directly with many different people; empathy can only get you so far. Ask me about it! https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5e715c7828c57f7ddbbc4df6/1584487569320/team-deciding Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfc38fd8985839163d21933/1584469296538/Screen+Shot+2018-11-26+at+1.47.40+AM.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfb982dcd8366a6d90fdbf5/1584469296509/Screen+Shot+2018-11-26+at+1.45.05+AM.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfc380570a6ad835e80fdaf/1584469296529/Screen+Shot+2018-11-26+at+1.46.27+AM.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfc382c352f534626eb0562/1584469296532/Screen+Shot+2018-11-26+at+1.46.44+AM.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfc35860ebbe88c33b63ecb/1584469296515/Screen+Shot+2018-11-26+at+1.45.20+AM.png Work The eureka moment and first iteration of the site map. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfb9531758d46cefde775e7/1584469296493/Screen+Shot+2018-11-26+at+1.39.03+AM.png Work Hannah Hillam captures the work from home struggles all in one frame. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfc5419562fa7021ac13d7f/1584469296503/Screen+Shot+2018-11-26+at+3.12.46+PM.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfb980bcd8366a6d90fda50/1584469296506/Screen+Shot+2018-11-26+at+1.44.27+AM.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5c00100d4fa51a9ff068ac0f/1584469296512/Screen+Shot+2018-11-29+at+11.01.00+AM.png Work The work that my brilliant coworkers at Comfy are doing to disrupt the IoT space falls into similar categories, which served as validation and inspiration https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfc38a12b6a28e7ef513aec/1584469296535/Screen+Shot+2018-11-26+at+1.47.19+AM.png Work https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfc37164d7a9c8adb44c766/1584469296522/Screen+Shot+2018-11-26+at+1.45.52+AM.png Work Mid-fidelity prototype. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfb97de575d1f90eb9a009d/1584469296500/Screen+Shot+2018-11-26+at+1.44.13+AM.png Work Some impactful quotes from some of my participants. https://static1.squarespace.com/static/5bf5aa802714e5fe445151ce/t/5bfc4afd21c67c55810a440e/1584469296497/Screen+Shot+2018-11-26+at+2.12.11+PM.png Work The three biggest insights from my survey. 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